Founded in 1968, Singapore Pools is a state-owned gaming operator that operates sports betting and lottery games. It is a responsible gambling operator, which strives to reduce the social costs of gambling by promoting self-restraint and self-exclusion. It also supports its players and staff with professional counseling and treatment services. In addition, Singapore Pools encourages responsible play by educating its customers about the dangers of gambling addiction and provides education on the signs and symptoms of problem gambling.
Currently, Singapore Pools has more than 300 branches and authorized retail outlets across the country. The company offers a wide variety of lottery games, including TOTO and 4D, as well as sports bets on football matches and motor racing events. In addition, it has an online portal that allows users to sign up and manage their accounts. The company also offers a mobile app for convenient betting on the go.
In the 2019/20 financial year, Singapore pools collected close to S$9 billion in revenue. This includes ticket sales from lotteries, betting and toto, as well as contributions from the public. Some 70% of this was returned to winners, with the remainder channelled to the Tote Board for reinvestment into arts, community development, charity, and education sectors.
In an effort to streamline operations and enhance the customer experience, Singapore Pools implemented a new system that would allow customers to onboard, manage their account and bet online. In addition, the new system was designed to support Singapore Pools’ efforts to work with government agencies on combating illegal gambling activity.
The redesigned website also features improved navigation and functionality. The homepage reflects the latest developments in the gaming industry, as well as highlights important information for customers. The company’s goal is to make its online portal more user-friendly and responsive, while enhancing the security of customers’ personal data.
In addition to providing a secure platform, singapore pools also has a robust online presence with numerous social media channels. This enables customers to connect with the brand via their preferred social networks and stay up-to-date on the latest news and promotions. Moreover, the site allows customers to contact customer support through email or phone. In this way, customers can get the help they need when they need it.